A lot of business executives do not realize the value of web design when it comes to marketing performance. In fact, it can lead to the success or failure of your campaign, particularly if you do online marketing. Your company marketing could catch the attention of viewers and make them take action, but your web design determines if they will make the purchase.
Some powerful arguments that prove that design is important in a marketing campaign are as follows:
According to studies, 75% of Internet users say, that based on a business website’ design they could tell whether a business is credible. Apparently, people tend to buy from businesses that have a good credibility. If your website has a poor design, it is more likely for you to lose customers. Therefore, you have to make sure that your website reflects your business as legitimate and trustworthy with the help of a good quality design.
One more strong argument with regard to web design is that is directly influences conversion. Making some changes in the web page design elements for a marketing campaign can greatly improve conversion. In terms of advertising channels, just a little improvements in conversion can let you rise above competition. When you gain more profits from advertising, you can invest in more ads and force out other promoters.
Even if you advertise offline, people will search online to look into your website. This shows that your website serves just like a digital business card. You have to be sure that your web design also reveals your marketing efforts. When a visual presentation is not organized, your marketing will not have the impact as you expect it to be. So, it is best for your design to be consistent, so the conversion of prospects will continue from the first contact offline.
When it comes to continuing the conversion, make sure that your website clearly states your brand’s message. Since a visual presentation plays a big role in your brand’s core message, your web design should be able to convey a lot about your brand. In essence, you would want your website to leave a good first impression that lasts.
The design is not merely a website’s visual presentation, but it is much more than that.
Web design is made up of site architecture, user interface and the usability that are beneath the surface. Once you improve these aspects, it will lead to a longer time spent on site, lower abandon rate, more referrals and improved conversion. You have to exert more effort in improving these aspects of design to make the most of your marketing campaign results.
Now that you have gone through the abovementioned points, you already know the importance of web design in a marketing campaign. It has a direct and indirect effect on a campaign’s effectiveness. For this reason, opting for a quality design is a wise investment if your site is not doing too well as of the moment.