Websites have become the latest way to sell yourself or your company; in fact, it’s easily the most likely channel for customers, fans or whatever to find you and share your work with others. With websites now a main feature in the way things are done, the matter of web design comes up.
Web design used to be a highly specialised area, especially when the internet was still young and building a site was a much more complicated task. Nowadays, the actual process is much simpler, to the point where pretty much anybody can do it, at least from a technical aspect. However, there are other things that need to go into the creation of a successful website that often get forgotten about.
Aesthetics are incredibly important, especially when it comes to matters of business. No matter how good your services are or how much experience you have under your belt, it’s all for nothing without a strong brand and consistent projected image to back it up. Even if you end up with a site that’s well designed from a technical aspect, if there’s nothing of worth on the site in terms of content and images then no body’s going to visit it.
So what sort of approach should you take? Even though it’s on the internet, it can be beneficial for businesses to view their website as traditionally printed media, like a billboard, a pamphlet or a yellow pages entry. Use your site to advertise and attract new customers through modern marketing methods.
Take the ‘Web’ out of ‘Web Design’
Don’t sweat the small stuff and worry about every little decision that goes into building a website. Professional web designers understand that designing a good website really means following the rules of good design in general, with some technical considerations thrown in for good measure.
Treat your site like an advertisement for your company and the rest will follow naturally. Populate your site with valuable, useful content that up sells your services to the customer and give them a site that is easy to navigate and use. Don’t obsess too much over how everything looks; what matters is that you’re able to create a good balance between visuals, text and technological responsiveness.
Keep It Simple
Attractiveness and appeal don’t always come from using bright colours and clashing shapes; you don’t have to shout above the competition in order to be noticed. What matters is that the brand is consistent and confident, and more often than not the simple approach is often the most effective one. Though eyes might be drawn to noisy imagery, it tends to only serve as a mild distraction rather than compelling them to stay and look further into it.
A strong brand is what catches the eye and keeps it. Text should be presented in a way that is clear and easy to read, whilst images should be used appropriately rather than stuffing the page with them.
Whether you’re based down south or are looking for something more specific, there are plenty of professional web design companies ready to help you showcase your services in style.